Auvê Beauty

California Conscious Skincare Featuring Guyanese Bootlace Bark Botanical.

Our Story

Born from a passion for vibrant living, Auvê® Beauty is rooted in richness of Guyanese active botanicals, combined with principles of a modern-day, healthy California lifestyle. From the magic of the lush Guyanese Rainforest, to our brand ethos of empowering your daily life, Auvê® Beauty takes an approach of simplicity, elegance, and potency to bring beauty from within. Each of our products embodies Caribbean delight and San Francisco’s free spirit by balancing botanical ingredients with a multi-use regimen to improve your well-being.

What is Bootlace Bark Extract?

The Bootlace tree bark extract targets a type of aging called inflammaging caused by elements of our daily lives, like sun rays, stress, toxins, smoking, alcohol, environmental stressors and many more. With daily application, Bootlace Extract has been clinically proven to delay the visible signs of inflammaging, including loss of elasticity, firmness and tonicity. In Guyana, local Amerindians have traditionally used the Bootlace Tree bark and resin for toothaches, wound healing and to ease joint pains. To compliment the benefits of Bootlace Bark Extract, each of our products contain high-performing botanical actives with skin-renewing effects.

Our Values

We believe that product quality is of the highest importance. For that reason, we oversee product development, while formulating and batching all products in our own lab in California. By crafting products in small batches, we are able to manage and maintain quality control. Not to mention, we continually research botanical technology from all around the world, and what better place than our very own lab to implement new technology.

Your beauty routine should have purpose, where substance and style are equally important. Each product that we design has a multi-faced use to fit seamlessly into your lifestyle. Our products are formulated to be clean, vegan, cruelty-free, and sustainably produced and doing our small part for you and our world. This means adhering to the US and EU’s standards of clean (1300 banned ingredients), being kind to our animal friends, only sourcing sustainable ingredients, being mindful of our packaging, and taking steps to reduce our carbon footprint wherever possible.

Impact

Auvê® Beauty wants to support young women in finding their true potential. Through our products, we want to women to find fulfillment in every aspect of their lives: self-care, health and wellness, education, entrepreneurship, work-life balance, and positive social impact. In past years, we have been honored to have been a sponsor for the annual Awards Gala of Guyanese Girls Rock!, a global empowerment movement created to celebrate Guyanese women and girls who are demonstrated, leaders and accomplished achievers. Since launching in 2012, the GGR Blog has published more than 300 stories of inspirational women who have realized professional and academic success. As we grow, we hope to partner with additional like-minded organizations that have a life-enriching impact on young women, in support of us living to our full potential.

Our Founder

Hi, I’m Angella Sprauve, founder and Chief Alchemist of Auvê® Beauty. I’m so honored to share my beauty inspiration with the world.

I was born in New York and raised in California; my father was a New Yorker with roots from the Virgin Islands, and my mother from Guyana. So, needless to say, I grew up with Caribbean culture close to my heart: festive music, pure foods, and simple beauty rituals taught by my mom growing up. These rituals were proven to be effective, many of which started from the inside out: Staying consistent drinking teas for internal cleansing, taking cod-liver oil for clear skin, and breaking fresh aloe plants for skin hydration. From my childhood, beauty has always been an inside job.

When I began my career as a chemist, I wanted to create a line that was informed by my upbringing, and also share my knowledge of science in beauty. I created my brand name, Auvê® from my last name, Sprauve. Then, as my career as a product innovator progressed, I saw a need for the modern-day women on the go, like myself, who desires natural, potent, lifestyle-driven products to empower her life; and Auvê® Beauty was born.

In 2016, I decided to evolve my brand and begin developing products. The richness of my heritage goes into every product I create. My mission is to empower women to take beauty and self-care into their own hands, day-in, day-out, to infuse a healthy – and stylish – lifestyle into her beauty routine. Eventually, I hope to share gems of Guyana and Guyanese culture with the world, while encouraging women to embrace a positive lifestyle to bring about beauty every day.